G2 United Kingdom are a marketing agency who have called on Softwire to help build and support a number of digital solutions for their clients, most notably Nestle.
Softwire built the back-end for a rebranded website for Nescafe (www.nescafe.co.uk), including a facility for consumers to redeem codes from the backs of coffee jars and exchange them for rewards with online partners. The system experiences a steady traffic flow, and handles additional loads caused by advertising campaigns.
Behind the scenes a web content management system allows G2 to make changes to the website content without raising change requests with the developers, a consumer services call centre interface gives access to consumer account details, and a back office system provides administrative and reporting capabilities.
Softwire worked closely with G2 and various third parties to clarify and refine the requirements through the project lifecycle, particularly as those requirements changed in response to client feedback. Although the project was based on an up-front specification, an Agile approach was taken to accommodating emerging requirements, with a successful focus on achieving the required goals within budgetary constraints.
The solution is built using ASP.NET MVC / C# 3.5, connecting to a SQL Server 2000 database using Linq (Entity Framework) and a custom reporting solution. Softwire suggested building the front end content management system using the open source N2 CMS, heavily customised to support Nestle’s stringent security requirements, and this recommendation proved appropriate and successful.
Softwire successfully delivered all the required functionality to G2, on schedule and to budget, and the website now forms an important part of Nescafe’s digital strategy.
Customer testimonial
“Right from day 1 Softwire demonstrated their expertise in managing complex projects. They handled every brief, meeting and conversation in an orderly and professional manner. It’s been great to work with them on important projects with the reassurance that you are in safe hands. Their approach to work is proactive and helpful with the end solution always the motivation. The team at Softwire are extremely approachable and feel like an extension of our own team within the agency.”
Amanda Wright, Group Account Director, G2 United Kingdom
Spring Digital