Develop a deeper understanding of user needs

With backgrounds in psychology and sociology, our specialist user researchers know exactly how to draw out insights without bias.

From antimicrobial resistance to energy-saving in the home, our in-depth user research sessions have helped us build our successful digital services.

Typical outputs from user research engagements are: 

• Current pain points and opportunities
• New or updated personas
• Maps of existing user journeys
• Evidence to demonstrate key messages
• Prioritised next steps