Develop a deeper understanding of user needs

With backgrounds in psychology and sociology, our specialist user researchers know exactly how to draw out insights without bias.


From antimicrobial resistance to energy-saving in the home, our in-depth user research sessions have helped us build our successful digital services.

Typical outputs from user research engagements are: 

  • Current pain points and opportunities
  • New or updated personas
  • Maps of existing user journeys
  • Evidence to demonstrate key messages
  • Prioritised next steps
How we perform user research

Recruit the right people

We put the time and effort into running user recruitment ourselves, and go to great lengths to speak to even the hardest-to-reach groups.

Qualitative interviews and workshops

We run user interviews and workshops, using evidence to demonstrate key challenges and opportunities.

Quantitative review of usage data

We analyse data around product and service usage, test content and information, and use surveys to measure user satisfaction and engagement.

Analysis and actionable steps

We bring together insights and data to provide you with a clear picture of the next steps. 
From early stage ideato working concept

User research

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Digital ideation

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Discovery & planning

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Rapid prototyping

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