Event

AI and creativity | The Future of Brands

29 April 2025, 07:00 - 17:00 GMT

Let's make AI less binary

A balanced look at creativity and AI
AI is changing how media is made, shared, and experienced. Some people see it as a powerful creative tool. Others worry it’s replacing the human touch that makes great ideas stand out.
At this year’s Future of Brands conference, Yemi Olagbaiye, Director at Softwire, will take a closer look at what AI is really doing in the creative space, challenging the extremes dominating the AI conversation.
In this 15-minute keynote, “Let’s Make AI Less Binary,” Yemi will share examples from the media industry to show where AI adds value and where it still falls short. He’ll introduce a practical framework to help teams find the right balance – using AI where it helps, and keeping human creativity at the centre where it matters most.

What the session will cover:

  • How AI is being used in media today – with real examples
  • Where AI helps creative work, and where it gets in the way
  • A practical way to work with AI without losing the human element

Session details:

  • Date: 29 April 2025
  • Time: 14:15 – 14:30
  • Location: The Future of Brands - Data, tech & effectiveness
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Meet the SpeakerYemi Olagbaiye

Yemi is a senior commercial executive working in the digital transformation space for Softwire, a leading professional services technology consultancy. With over 15 years of experience, Yemi has partnered with top brands, businesses, and emerging startups to achieve growth through digital innovation and cutting-edge technology. Specialising in the Media & Entertainment sector, Yemi has helped organisations navigate the complex intersection of content, technology, and audience engagement, delivering impactful solutions that enhance both customer experiences and business outcomes. As a seasoned digital strategist, Yemi has been pivotal in shaping and delivering Softwire’s go-to-markets, including Generative AI and Product CX, and in driving the adoption of emerging technologies across the Media & Entertainment landscape. Yemi’s collaborative approach with clients and stakeholders ensures the effective use of technology, tooling, and talent to transform businesses and deliver lasting value.

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