Event

AI and the Goldilocks Zone | Roundtable discussion

6 October 2025, 08:30 - 10:30 GMT

select group of senior leaders from across media and entertainment for a candid, off-the-record discussion about how artificial intelligence is reshaping creative work – and where we must draw the line.

Who is it for?

This is an invite-only breakfast roundtable for senior leaders across media, broadcast, streaming, publishing, and production. If you're navigating the intersection of creativity and AI in your organisation, this is for you.

Event details:

Date:
Tuesday, June 10, 2025
Time:
08:30 - 10:30 AM
Location:
The Ivy, Soho
Format:
Sit-down breakfast & coffee provided

Finding the "Goldilocks Zone" of creativity

As AI accelerates the speed and scale of content creation, industry leaders face a strategic challenge: how do we use it to enhance creativity, not erode it? This session explores what it means to operate in the "Goldilocks Zone" – not too much AI, not too little, but just right.

This in-person roundtable is designed for candid, peer-to-peer discussions – no recordings, no press, just real conversation. Expect open dialogue, real examples, and a range of perspectives – from enthusiastic early adopters to cautious sceptics. This is not a sales pitch or tech demo. It’s a strategic conversation about the future of creativity, talent, and trust.

Discussion topics

The session will explore:

Finding the Goldilocks Zone
- What does the right balance between AI and human creativity look like?
- Where is AI genuinely adding value in your creative workflow?
The Human Spark vs. The Algorithm
- Can AI capture what audiences call "soul"?
- How are consumers responding to AI-generated content?
New Roles, New Skills
- What hybrid roles are emerging (e.g., AI Whisperers, Prompt Designers)?
- How are you upskilling or reorganising creative teams?
Guardrails and Governance
- What principles or policies are guiding your AI experimentation?
- Are you seeing tension between speed, ethics, and brand trust?
Future Visions
- What does your ideal future of AI + human collaboration look like?
- What’s one bold experiment or shift you’re considering this year?

Secure your seat for an off-the-record discussion shaping the future of creativity and AI. Requests to join are subject to approval. You will receive an email confirmation once your spot is confirmed.

Meet the SpeakerYemi Olagbaiye

Yemi helps creative and media businesses strike the right balance between human ingenuity and emerging technology. As a senior commercial leader at Softwire, he advises broadcasters, publishers, and content platforms on how to use AI — not as a gimmick, but as a strategic tool to enhance creativity, unlock new business models, and build audience trust. With over 15yrs experience driving digital transformation across the Media & Entertainment sector, Yemi has helped brands like the BBC, Channel 5, and Bauer Media rethink how they design, build, and scale digital products. He leads Softwire’s go-to-market strategy for AI and Product, and is particularly focused on the creative challenges of applying AI to content, storytelling, and experience design. Expect considered perspectives, provocative questions, and a bias for candid conversation.