Customer Experience in Banking | Finnovex Middle East
Join Softwire at Finnovex Middle East
As the UAE’s economy grows and regulations evolve, SMEs are facing new challenges in managing growth, staying compliant, and working efficiently.
At Finnovex Middle East 2025, Ravi Sibal, Regional Managing Director at Softwire, will explore how banks can help by building digital ecosystems that integrate tax, invoicing, and compliance into a seamless customer experience.
Trends in SME Banking: From Tax to Invoicing – The Key to Next Generation CX
Drawing on Softwire’s work with Starling Bank and other financial innovators, Ravi will share lessons from the UK’s fintech journey and how they can guide the next stage of SME banking in the UAE.
He’ll also look ahead to what UAE business banking could become by 2030: intelligent, connected, and built around a better customer experience.
Meet the speaker
Ravi Sibal
Regional Managing Director – MENA
Ravi serves as Regional Managing Director for MENA at Softwire, a premier UK-based software consultancy specialising in innovative digital solutions for the financial services sector. He drives the company’s expansion across the Middle East and North Africa, empowering banks, insurers, and fintech firms to tackle regulatory challenges, elevate customer experiences, and fast-track digital transformation.
Boasting over two decades of expertise in business transformation and strategy, Ravi is dedicated to bridging technology and finance innovation.
