Demystifying AI: a cookbook to simplify the jargon
From LLMs to agentic AI, the world of AI is packed with head-spinning jargon. That’s why we’ve cooked up a fresh new resource to explain the core concepts through the lens of a high-end kitchen.
Created by our Lead UX Researcher, Tricia Rambharose, this fun and insightful guide serves up bite-sized definitions with a twist.
Think of AI as your robot sous-chef, Crispin, who helps whip up smart solutions, from recognising patterns to generating creative content. You’ll meet Quinn, the quiet data-whisperer, and explore everything from training data (aka the cookbooks your AI has read) to hallucinations (those moments when it makes up plausible nonsense).
By comparing AI terms to familiar kitchen scenarios, we make even the most complex ideas feel intuitive (i.e. the kind of thing your nan could understand).

Your AI jargon buster
- Clear explanations of terms like LLM, Machine Learning, Agentic AI, and more
- Playful analogies that bring tech to life
- A practical takeaway on how to design safe, trustworthy AI experiences
Whether you’re a technologist, product lead, or just curious about AI, this cookbook is your starter guide to speaking AI fluently without all the jargon.
Your handy cheat sheet
