The always-on nature of media and entertainment brands means that uptime, delivery and consistency are paramount. Add in changing consumer behaviour and an uncertain entertainment landscape, and now you have a complex digital estate to think about.
Digital services can improve interactions with viewers, subscribers and members – and deliver essential savings. We empower you with the technology and digital skills to provide even better customer experiences.
The rapid digital adoption driven by COVID-19 has resulted in a heightened customer expectation for what to expect from digital or digitally-enabled products. The pandemic has also accelerated several existing media trends, and altered various entertainment-related behaviours. This makes it so much harder now to know where to start in adding value to your digital operations.
Ultimately, consumers only have so much time, attention, and money, so the only way for media & entertainment companies to truly build lasting relationships with them is to simply put them at the forefront. It’s about understanding the nuances between customer segments, generations, and differing kinds of media, and leveraging that data to create an enhanced and hyper-personalised customer experience. This can open up the doorway to a loyalty between brand and user that persists the ongoing changes that will continue to shape the industry for generations to come.
Yemi Olagbaiye, Softwire Client Director for Media and Entertainment sector.
We’ve worked in this sector for over a decade, so know what it takes to create successful services that busy and consumer-focussed brands need to have set up, and adapting as they change and grow.