Skip to content
Home>Our people>Callum Bates

Callum Bates

Callum is inherently curious about human behaviour. This sees him leave no stone unturned in his quest to discover what users of the digital products we’re building really need.

Inspired by those who help us understand decision-making in complex environments, Callum names Freakonomics co-author Stephen Dubner and Daniel Kahneman, winner of the Nobel Memorial Prize in Economic Sciences, as two of his favourite writers.

His passion for behavioural science is one of the many reasons Callum loves his job. Another is the opportunity to make a difference through his work every day, with our government clients.

Callum brings broad expertise in delivering user-focused projects in the public sector. Having worked in-house for Public Health England, he’s since been involved with Softwire clients such as the Cabinet Office and the Department for Levelling Up Housing & Communities. His proudest career moment, he says, was receiving feedback that a service we’d built passed its GDS assessment the first time and, in the client’s words, “set the bar very high”.

When he isn’t busy interviewing users, Callum enjoys running and mountain climbing – two pastimes that are essential, he explains, to enable him to fully enjoy the fruits of his other big passion, which is cookery.

He also tells us he’s been on national television, but wouldn’t say what in… if you find out, we’d all like to know!