Founder / Finance Director
Our founder and Finance Director oversees our platform for continual growth.
A core founding principle of Softwire has always been to grow a successful and profitable business, and Pete’s attention to detail has ensured we achieve consistent growth since 2000.
This has allowed us to cultivate a fantastic working environment, which produces happy, motivated people who are fundamental to providing a high level of work and excellent service that keeps our customers coming back in a zen-like self-fulfilling circle.
Pete is an advocate of a healthy work / life balance and spends his time between his children, playing the drums and guitar and keeping as fit as possible with running, cycling, swimming and badminton.
He also regularly raises money with sponsored endurance runs for charity.