
The power of accurate data | AI Summit 2025
Join Softwire at The AI Summit 2025
The AI Summit brings together leaders in artificial intelligence to explore the latest technologies, trends, and challenges in the industry. It’s an opportunity to learn from real-world examples, hear from industry experts, and connect with organisations driving innovation.
Softwire is proud to be part of this year’s summit, where Laura Hughes, Technical Principal at Softwire, will share insights on making AI work better for businesses – starting with better data.
Accuracy Architects: Strengthening the Backbone of Enterprise Data
Accurate data is key to unlocking AI’s full potential. This session will cover how organisations are improving data quality, the challenges they face, and the benefits they’re seeing – from greater efficiency to a stronger competitive edge.
Speakers:
- Laura Hughes, Technical Principal (Softwire)
- Andreas Galatoulas, Data, Analytics & AI Director (AECOM)
- Maraim Masoud, ML Engineering Lead (Mastercard)
- Samrah Kazmi, Chief Innovation Officer (Women in Sustainable Innovation, New York University, RESRG)
- Nimrod Vax, Co-Founder (BigID)
Session details:
- Time: 15:00 – 15:40
- Date: 11 June 2025
- Stage: Data Excellence Stage
Meet the speaker

Laura Hughes
Technical Principal
Dreaming of being a scientist as a child, I joined the world of software after completing a PhD in theoretical cosmology.
Throughout my studies it became clear to me that what I enjoy the most is solving problems, simplifying solutions and creating order from chaos – all reasons why I feel very much at home in the world of data engineering. As a technical principal, I design technical solutions to complex data problems. In the rest of my life, I’m a founding member of a somewhat critically acclaimed post-garage-punk band.