Does your tech
We’re the brains behind David Lloyd Clubs’ award-winning apps and we’d love to show you the art of the possible. As David Lloyd Clubs’ digital partner spanning many years, we’ve helped them drive digital transformation within their organisation, delivering delightful user experiences and improvements to performance and profit.
We successfully created and delivered their response to the Covid-19 pandemic, by launching an @home service providing fitness guidance and a variety of workouts to help members stay healthy and engaged during the lockdown.

Our process
Meet our technical experts

Anthony Pengelly
Senior Technical Lead
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Laura Hughes
Senior Technical Lead
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Are you facing any of the following challenges?
Our member acquisition journeys are not as successful as we’d like
Our members’ digital experience is not as engaging as we’d like

We have ambitious business goals that we’re struggling to reach
If you’re facing any of the above challenges, simply complete the form and one of our team will be in touch shortly.
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We really enjoy working with Softwire because they can bring their full range of digital capabilities to our programmes. This includes everything from strategic advice to the user experience design and complex software delivery. Working with one accountable partner has enabled us to consistently deliver these flagship projects, often in quite tight timescales.
Kris Shaw, Digital Director, David Lloyd Clubs
Our work

David Lloyd Clubs – Digitisation Programme
We delivered a wide-ranging digitisation programme to improve member experiences at Europe’s premier health and fitness provider.

Treatwell
We crafted a bespoke PPC management platform to maintain 1.5 million online ads.

David Lloyd Clubs – Mobile app
We helped David Lloyd Clubs members get more exercise simply by lifting a finger.